MLM Training – Lead with the Business or the Product? – Here’s What Gets the Best Result

This MLM training article reveals the answer to a common network marketing question: Do you lead with the business, the product, or both at the same time? When building your MLM business it depends on what your prospect has told you what they are interested in. Read on as I clarify these steps and how to find out exactly what will motivate your prospect.

Duane sent in this question:

“I had a chance to review Brilliant Compensation again and found the reference where Tim is talking about ‘How Sales Volume Moves’ using three gears to illustrate (Exploratory, Wholesale Consumption, and Retail). Under retail, he states “Also, another way I retail products is I show someone the business and the products and that person may say to me ‘I’m not interested in the business right now but I am interested in the product(s).’ Clearly Brilliant Compensation predates Professional Inviter where Tim states that you present either the business or the product but not both. So I’m curious as to why the change?”

Thanks for asking this question Duane–it gives me a chance to clarify this important issue.

As a rule, when explaining my MLM business I do not go into detail about the product. However, on occasion it’s somewhat impossible to explain the business to some people without explaining the product to them.

Meaning, some people are “product” people that believe that nothing else matters other than the product. This would be contrasted to someone who believes that the most important thing in selecting a business is that the company is going to stay in business long term–or the product is in front of large trends, etc.

I found when selling skin care in particular, the comment, “If I like it, then I can sell it” came up. Therefore the prospect needed to try the products and like (love) them before they would feel right about joining the business.

Some of those ended up being customers but not doing the business. So I have gotten some customers this way–not a lot–but some.

In weight management, I’ve heard similar comments like, “If I get results, then I can sell it.”

In these cases, during the explanation of how to achieve their needs/wants/don’t-wants, if one of these types of comments are made–go ahead and explain the product–but do so without using big words or slang words the prospect doesn’t understand. And, I prefer to keep the specifics of the product out of the explanation and only explain the general product category.

In summary, here is an MLM training nugget you should follow:

1. Greet prospect

2. Qualify–find out what they need/want or don’t want.

3. Invite them to look at something that will help them achieve step 2.

4. Handle any questions or objections

5. Close to action

6. Follow up/follow through. In the follow through step if they say something like, “I have to believe in the product…” Reply, “I respect that! So let’s get you some products to try.”

If they don’t say something like that, you should suggest it. That’s what leads you to getting them the product.

In Professional Inviter, when I say, “Present either your MLM business or the product but not both,” what I mean there is, when trying to get a customer don’t explain the product and then say, “…you can make money doing this.”

I’ve seen this kill the product sale because you’ve now introduced a LARGE thing for them to decide–THAT THEY NEVER ASKED FOR!

When you were first doing the Inviting Formula (the six steps above) and they stated they wanted to; “have better skin,” or “lose fat,”–that has nothing to do with making money–then you shouldn’t bring it up.

But, if while doing the Inviting Formula they say, “I want to make more money” and during the discussion they say, “I have to believe in the product”, then you help them get the product.

The bottom line to all of this, is that you must be very aware of what your prospect really needs and wants. I don’t recommend that you always present both the MLM business and product at the same time. The guidelines I shared above are the only times I will include both product and business in the same conversation.

The key is to only talk about and present what your prospect specifically needs and wants. Then, you show them how your MLM business or product will help them achieve it…and that’s exactly (and the only thing) you present.

Tips to Boost Efficiency and Productivity

From ‘7 Habits of Most Effective People’, a best-selling book by the influential and popular author Stephen Covey, came different principles leading to effectiveness from satisfying and high work performance. After the principles were introduced, the sector of human resources has never been as before again. It now has working frameworks and principles that provide guide for employees striving to increase productivity and do better outside and within the workplace.

The focus should be taken into account the second principle of Most Effective People, structured under highly publicized book of Covey. This principle advised “start initiatives with end results in mind”. You can easily infer that this statement is intended for convincing people to be more productive and be results-oriented as well. Looking into the statement’s essence would point to this direction definitely.

This second habit for most effective people is based mainly on the premise that initiatives could be divided into 2 groups: the first (the people conceived in mind) and second (people initiatives done over action). Many experts argue that many aggressive efforts fail due to failure on the way of thinking. Therefore, human resources personnel as well as corporate managements often strive for setting a mindset on staff and employees which can lead to the achievement of the objectives and general productivity.

The most effective and convenient measure to “start initiatives with ends results in mind” is to formulate initially a statement of working personal mission. This statement would have people formulate ways and set goals on how these goals would be achieved. This is a common activity of most organized people.

You will become more pro-active if you set a goal. Eventually you would see you are becoming more organized because your ideals and thoughts are more oriented to achieve goals that you or your employer might have set. Having a statement of personal mission, you would realize that your mindset and actions are regulated for taking the direction leading to success and productivity.

As setting your targets and goals, it is so imperative that you should identify the center of life in which inspiration, guidance, power, wisdom and security can be sourced out. In order to find this from a personal level, at first you have to know yourself and set your priority in life. As doing this, you will realize that you are centered on a specific factor, which can be about power, money, self, work, possession, pleasure, spouse, family or business. If you know yourself and can know what your principal target and priority is. If you are setting goals for your initiatives, you should determine what center of your priority is.

After you have set your goals, you will realize that you are smooth-sailing to making efforts and endeavors that obviously and clearly lead to the achievement of your goal. Therefore, the second principle of Covey is a need to management and personal level. It is helpful on the personal basis in case you use this to increase productivity and improve performance.

How to Successfully Use SaleHoo to Source Products – SaleHoo Usage Tips For Online Retailers

Experience is something that we should never under estimate. Knowledge gained from experience is definitely worth its weight in gold more so in the intricate world of the retail industry. Sourcing is one of the key aspects once one has studied the niche he or she would want to conduct business in. For those who have already subscribed to the SaleHoo directory listing then maximizing your sourcing will be easier for you because you already have more than 8000 verified suppliers accessible to you.

The following are helpful tips you can keep in mind on how to find the right product sourcing methods while using SaleHoo so you can successfully identify which methods are advantageous to your business situation. The advice eBay power seller Skip McGrath shares with retailers and resellers when stocking their stores is to use local distributors. As you know being able to inspect the offices and warehouses of your contact and conducting business face to face can considerably fast track negotiations.

Also you can leverage off of local products that other states or countries do not have and therefore earn off of the niche market you can offer. The SaleHoo directory listings can assist in this because it already has in its data base thousands of suppliers and a description of the general products they carry. All one has to do is narrow the search to wholesale suppliers, drop shippers or manufacturers within your area.

Another sourcing method that many online businesses are not maximizing is liquidation. This is an excellent source of brand name products at fantastically low prices if you are able to haggle well. Items from liquidators are of good quality and are brand new unless otherwise specified. Some stores liquidate their stocks for any number of reasons; this may include moving the store location, seasonal change of products, over stocks and others.

Because of the need to sell the items in a short amount of time the prices are very low and sometimes are just enough to cover production. Since most brand name products are of good quality and whose style is more sophisticated it is not faddish and even if they are from last season one can still use it for years to come. Using SaleHoo to find liquidators that are near your area so you can personally inspect the goods can reveal profitable opportunities.