Successful Advertising Through Promotional Products

Advertising is the lifeblood of most businesses and plays an integral role in whether or not a corporation will succeed. Each year, millions of dollars are spent on the various avenues of advertising. However, there are cost effective alternatives to pricey ad campaigns. One of these is advertising through promotional devices.

Why Use Promo Products

Advertising through marketing products is a smart move for many reasons. New businesses work hard to stay afloat during the initial few years after opening.

Though some level of advertising is an absolute must, many standard methods of advertising are too expensive in the beginning. Using promo solutions to advertise is a cost effective alternative to standard advertising methods. While a new small business may not have thousands of dollars to spend on television ads, they can make wise use of their advertising dollars through marketing goods.

What Discount Products to Choose

One of the great things about marketing products is that there are so many to choose from. There are entire categories of pieces aimed at people of all age groups, from children to the elderly.

Almost anything can be used as an advertising tool, but the ones that are most effective are generally products that have a practical use in daily life. Pens, magnets, calendars, and mugs are all common tools used to advertise. Better yet, they are merchandise that nearly everyone uses each day, making them a great choice for promo tools. A lot of money can be wasted advertising on solutions that are going to be thrown out right away, such as balloons and plastic bags. Advertising dollars spent on things that last and fulfill a genuine need are likely to be very appreciated by existing and potential customers.

Such gadgets can grow a strong and loyal fan base. A firm wants to turn potential customers into lifelong, return customers. Discount freebies are a great way to do that. Most people appreciate a firm that puts care and thought into producing free gear that are genuinely useful. Combining Forces If the budget allows, a corporate sector can go the extra mile and have the best of both worlds. Utilizing standard methods of advertising along with giving away promotional objects at every opportunity will increase the survival and growth rate for an enterprise.

Promo items used in conjunction with printed advertisements, websites, coupons, television and radio ads will help a venture build a solid reputation in a world full of constant competition and ever changing needs. Building a reputable business fosters relationships with customers that will last for decades.

How Albert Sloan’s Product Strategy Of 1923 Overtook The Model T

Using the Social Media of the day, Albert Sloan’s product strategy of 1923 overtook the Model T. This is a bench mark marketing strategy. This was the beginning of conventional, modern marketing strategy. After this campaign, marketers understood how important conventional marketing was in branding a product.

In 1923, for the first time, targeting, segmenting, and differentiation were used to brand a product. Albert Sloan was an executive at General Motors for forty years. Mr. Sloan has much to teach contemporary social media marketers because he understood how to integrate social media into his marketing strategy.

When Mr. Sloan first took the leadership of General Motors in 1920, he was faced with a daunting task. At this time, the Ford Model T dominated the automobile market. The numbers were staggering. The Model T controlled 60% of the market. General Motors only had 12%. To overcome this, Mr. Sloan used social media to create a brand. Remember, social Media is a conversation between two friends—the consumer and the brand. This is what Mr. Sloan did.

He toured the country and spoke to American consumers. He conversed with them. This is a benchmark for what modern marketers should do today. This engagement with consumers allowed Mr. Sloan to detect how the car market was changing. This is a benchmark that contemporary marketers should follow as they use social media. To effectively brand products, the brands have to relate to the people in the markets.

The thing to learn from Mr. Sloan is this. In our contemporary markets, because there are so many products and so much information, the markets evolve quickly. This is why social media platforms are such a great tool. By listening to customers, you know just when game changing factors have occurred that change the entire nature of a market.

Through customer engagement, Mr. Sloan understood some very important details. America now, in 1923, had a middle class, with disposal income. Americans had more money available to them to purchase cars. They needed a car, as Mr. Ford had discovered in 1908, but they needed a car that was easy to drive, enjoyable to ride in, and easy to fix when it broke down. Mr. Sloan realized that product quality was a key factor in purchasing a car. Low price was no longer the key, deciding factor in purchasing a car.

A critical factor that Mr. Sloan realized about the American society was that people use their cars to define their state in life for everyone else to see. If people were rich and successful, they wanted to drive a car that reflected that. People wanted variety in their cars. They wanted more than just a black car. Armed with this information, Mr. Sloan realized that the Model T, even though it seemed to have an insurmountable market share, was a very venerable car.

Mr. Sloan began to target, segment, and differentiate the car market. He began to brand General Motor cars. In 1923, a group of factors came together at one time which created a good brand for General Motors. The man who led General Motors before Mr. Sloan, Billy Durant left Mr. Sloan in a good position. Mr. Durant was a man ahead of his time. Mr. Durant gave Alfred many assets in confronting Ford. The market was now evolving to GM’s favor. General Motor’s cars now had technology that the average customer wanted. The self starter was developed in 1913. Ford only could start with a hand crank, a very hard and dangerous act. Over the years, Billy Durand bought a lot of different brands, and put them under GM’s umbrella. It times past, they couldn’t compete with the Model T on an individual basis. The market wasn’t ready in 1908. The market had evolved.In 1923,people wanted variety.

The GM lineup had Chevrolet as the entry level vehicle. This was the low cost car to compete with the Model T. People progress through life with better jobs, and better incomes. General Motors’ product lineup, allowed people to reflect that. The next step after Chevy, was the Pontiac, which were for people who weren’t entry level, but were lower-middle class. For people on a career roll, but not truly top level, the Oldsmobile was the choice. For people getting work promotions, there was the Buick. For those who made it, there was the Cadillac.

The strength of Sloan’s strategy is that he had a car for every niche. He had cars of quality. People were now willing and able to pay a little more for quality. Ford had one car for everyone—and this is what killed the Model T. A rich successful man will not buy a Model T. He wants to communicate his success. He will buy a Cadillac and pay extra for the chance to proclaim his life success.

Sloan created a strategy that the Model T had no answer for. Because of an emphasis on quality, GM could compete against Ford, and charge a premium. General Motors could now compete in both the high and low end, and make a lot of money each area. Sloan’s product strategy allowed him to create a brand in each market segment, and still make premium amounts of money. This was all created because Sloan knew how to use the social media of the day.

How to Improve Personal Productivity – 4 Quick Tips

Are you getting tired of working at only 50% efficiency? This list of quick tips, optimizations and productivity strategies will get you working at 100% power in no time.

Read them, apply them, and watch as your work output improves, your time input decreases, and your lifestyle shoots right up dramatically. Let’s go:

Personal Productivity Tip #1: Micro-test your work times.

Do you often find that you’re more efficient and productive in the mornings? Shape your work day around those times.

For example, spent a week or two working with different day times for your major workload, and see which one produces the best results. After the quick test period, shape your workday around those peak times and watch your results increase.

Personal Productivity Tip #2: Remind yourself to work.

This can be as simple as posting a message on your laptop screen or setting a new desktop wallpaper.

Get an inspirational quote, a personal message, or even just a text file saying “get more done.” These changes aren’t huge, but they’ll teach you how to improve personal productivity like no other.

Personal Productivity Tip #3: Limit and restrict yourself.

Are you often tempted to waste time on irrelevant websites? Use a Firefox plug in (Leechblock is one of the best) to make sure that you don’t waste any more time on websites that aren’t directly related to your work output.

Personal Productivity Tip #4: Don’t look for optimizations, look for major changes.

What major problems are sucking up most of your work time and minimizing the amount of time that you can spend on your workload? For many, the things that waste the most time aren’t the things that are easiest to change.

Spend a couple of weeks working on the big changes, and then use the small optimizations to improve your stable work platform.

By applying these quick tips, you’ll learn how to improve personal productivity, boost your work output, and enjoy a lifestyle that isn’t 100% dominated by work.